Product Segment Manager: Repairs & Protective Coatings

Responsible for product segment business strategies & implementation to achieve sales growth & Gross Margin (GM) targets YOY of Repair & protective coatings segment.

Permanent

Bengaluru

Job Description


ESSENTIAL
Formulate repairs and protective coating strategy & Business plans in accordance with directions of MM & GSM including regional plan.
Estimating market potential with MM & NSM, segment wise from various resources like project data base, clients, publications, specification team etc. for annual sales target of region
Identifying need of new products and product modification in terms of clear business objectives, launching and supporting sales & spec to achieve growth in segment sales & GM
Product training to sales & associates teams
Branding & Product promotion through seminars, advertisements, exhibitions etc.
Analysing competitors strategies to plan counter strategies in terms of business promotion & products
Improving packaging
SPA for TDS, creating marketing tools in line with Fosroc International
Collect and update region wise case study , job reference & testimonials
Identifying gaps in terms of segment selling and strengthening specification selling
Assisting MM in writing technical papers for civil engineering journals


SECONDARY
Key accounts CRM
SPA for institutional CRM
Implementation of marketing activities as per the marketing budget

Role Description

 

Responsible for product segment business strategies & implementation to achieve sales growth & Gross Margin (GM) targets YOY of Repair & protective coatings segment.

Key Skills and Experiences

8 - 10 years of experience in Repairs segment
Experience in Construction Chemical Industry

Qualification: Civil Graduates. Preferably Post Graduate in civil engineering or structural engineering

Should have the exposure of at least 2 regions 

Excellent written communications skills, Listening skills, perseverance, Time management & presentation skills

 

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